feat: refonte complète landing page - tunnel de vente + SEO optimisé

- SEO technique: sitemap.ts, robots.ts, structured data JSON-LD (Organization, Course, FAQPage)
- Meta tags optimisés pour 12+ mots-clés TikTok Shop France
- Hero SEO-optimisé: H1 ciblant "formation TikTok Shop" + "créateur affilié France"
- Nouvelle section ResultsShowcase: stats marché TikTok Shop + timeline 8 semaines
- Tableau comparatif HookLab vs alternatives
- 6 témoignages avec disclaimer Google-compliant (pas de faux avis)
- Pricing avec prix barré, bonus inclus, garantie satisfait ou remboursé
- Badges de confiance (paiement sécurisé, RGPD, support, garantie)
- Pop-up exit-intent (desktop) avec stats marché
- Barre sticky CTA mobile
- Notifications social proof animées
- CTA final avant footer
- Barre d'annonce urgence en haut
- FAQ enrichie (10 questions) avec structured data FAQPage
- Smooth scroll + animations CSS ajoutées

https://claude.ai/code/session_01H2aRGDaKgarPvhay2HxN6Y

app/layout.tsx

@@ -1,22 +1,75 @@
 import type { Metadata } from "next";
 import "./globals.css";
 
+const BASE_URL = process.env.NEXT_PUBLIC_APP_URL || "https://hooklab.eu";
+
 export const metadata: Metadata = {
-  title: "HookLab | Programme coaching TikTok Shop 8 semaines",
+  metadataBase: new URL(BASE_URL),
+  title: {
+    default:
+      "HookLab | Formation TikTok Shop France - Deviens Cr\u00e9ateur Affili\u00e9",
+    template: "%s | HookLab",
+  },
   description:
-    "Rejoins HookLab et lance ton business TikTok Shop en 8 semaines. Programme de coaching complet pour créateurs affiliés.",
+    "Formation coaching TikTok Shop en 8 semaines. Deviens cr\u00e9ateur affili\u00e9 et g\u00e9n\u00e8re des revenus avec l\u2019affiliation TikTok Shop en France. Programme complet : strat\u00e9gie, contenu, mon\u00e9tisation.",
   keywords: [
-    "TikTok Shop",
-    "coaching",
-    "affiliation",
-    "créateur",
-    "formation",
+    "formation TikTok Shop",
+    "coaching TikTok Shop",
+    "affiliation TikTok Shop France",
+    "gagner de l'argent TikTok Shop",
+    "cr\u00e9ateur TikTok Shop France",
+    "commission TikTok Shop",
+    "programme affiliation TikTok",
+    "revenus TikTok Shop",
+    "devenir affili\u00e9 TikTok Shop",
+    "mon\u00e9tisation TikTok France",
+    "tuto TikTok Shop d\u00e9butant",
+    "revenus passifs TikTok",
   ],
+  authors: [{ name: "HookLab" }],
+  creator: "HookLab",
+  publisher: "HookLab",
+  robots: {
+    index: true,
+    follow: true,
+    googleBot: {
+      index: true,
+      follow: true,
+      "max-video-preview": -1,
+      "max-image-preview": "large",
+      "max-snippet": -1,
+    },
+  },
   openGraph: {
-    title: "HookLab | Programme coaching TikTok Shop",
-    description:
-      "Lance ton business TikTok Shop en 8 semaines avec notre programme de coaching.",
     type: "website",
+    locale: "fr_FR",
+    url: BASE_URL,
+    siteName: "HookLab",
+    title:
+      "HookLab | Formation TikTok Shop France - Deviens Cr\u00e9ateur Affili\u00e9",
+    description:
+      "Formation coaching TikTok Shop en 8 semaines. Deviens cr\u00e9ateur affili\u00e9 et g\u00e9n\u00e8re tes premiers revenus avec l\u2019affiliation TikTok Shop en France.",
+    images: [
+      {
+        url: "/og-image.png",
+        width: 1200,
+        height: 630,
+        alt: "HookLab - Formation TikTok Shop France",
+      },
+    ],
+  },
+  twitter: {
+    card: "summary_large_image",
+    title: "HookLab | Formation TikTok Shop France",
+    description:
+      "Deviens cr\u00e9ateur affili\u00e9 TikTok Shop et g\u00e9n\u00e8re des revenus en 8 semaines de coaching.",
+    images: ["/og-image.png"],
+  },
+  alternates: {
+    canonical: BASE_URL,
+  },
+  verification: {
+    google: process.env.GOOGLE_SITE_VERIFICATION || undefined,
   },
 };
 
@@ -25,8 +78,62 @@ export default function RootLayout({
 }: Readonly<{
   children: React.ReactNode;
 }>) {
+  const jsonLdOrganization = {
+    "@context": "https://schema.org",
+    "@type": "Organization",
+    name: "HookLab",
+    url: BASE_URL,
+    logo: `${BASE_URL}/logo.png`,
+    description:
+      "Programme de coaching TikTok Shop pour devenir cr\u00e9ateur affili\u00e9 en France.",
+    contactPoint: {
+      "@type": "ContactPoint",
+      contactType: "customer service",
+      availableLanguage: "French",
+    },
+  };
+
+  const jsonLdCourse = {
+    "@context": "https://schema.org",
+    "@type": "Course",
+    name: "Formation TikTok Shop - HookLab",
+    description:
+      "Programme de coaching intensif de 8 semaines pour devenir cr\u00e9ateur affili\u00e9 TikTok Shop. Apprenez \u00e0 cr\u00e9er du contenu, s\u00e9lectionner des produits et g\u00e9n\u00e9rer des commissions.",
+    provider: {
+      "@type": "Organization",
+      name: "HookLab",
+      url: BASE_URL,
+    },
+    offers: {
+      "@type": "Offer",
+      price: "490",
+      priceCurrency: "EUR",
+      availability: "https://schema.org/LimitedAvailability",
+    },
+    hasCourseInstance: {
+      "@type": "CourseInstance",
+      courseMode: "online",
+      duration: "P8W",
+      inLanguage: "fr",
+    },
+  };
+
   return (
     <html lang="fr">
+      <head>
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{
+            __html: JSON.stringify(jsonLdOrganization),
+          }}
+        />
+        <script
+          type="application/ld+json"
+          dangerouslySetInnerHTML={{
+            __html: JSON.stringify(jsonLdCourse),
+          }}
+        />
+      </head>
       <body className="antialiased">{children}</body>
     </html>
   );